Air Jordan 7 Retro 'BB'

Before the Bulls. Before the Rings. Before the Legend.

The Air Jordan 7 Retro 'BB' pays homage to the foundation of greatness — the early chapters of Michael Jordan's story before he became the most dominant player in NBA history. 'BB' (Before the Bulls) is a tribute to the roots, the hunger, and the relentless drive that built the legend from the ground up.

A bold, distinctive colorway anchored in the iconic AJ7 silhouette delivers the storytelling power of Jordan Brand at its best. This is a sneaker steeped in history, worn by those who understand where greatness comes from.

Key Features

• Premium leather upper in the bold 'BB' colorway with rich contrasting accents
• Iconic AJ7 tabs and embroidered detailing for authentic heritage styling
• Lace lock system for a secure, customized fit
• Visible Air-Sole unit in the heel for lightweight, responsive cushioning
• Solid rubber outsole with herringbone traction pattern for reliable grip
• Jordan Brand heritage detailing throughout

The story started somewhere. The Air Jordan 7 'BB' takes you back to the beginning — and reminds you that every legend has an origin.